I truly have a passion for marketing, events, brands, advertising and anything involved in the selling or marketing of a product or brand. I love what I do and I am good at what I do.
I understand consumer relationships to brands and products and have the ability to listen (and understand) the clients true objectives, in order to better integrate their short and long term goals with a creative program that will help make them more successful.
Marketing is always evolving and staying on top of new and innovative ways to market a product in this digital economy are very important. I am digitally savvy and understand how to integrate social media elements into a campaign. I like to think outside of the box.
I am a leader. I am insightful, compassionate, competitive, a well-rounded team player that likes to inspire others to make a difference in their lives. People look to me for ideas. I enjoy working with people and am quickly able to gain the trust of clients and co-workers.
Social Media Event Promoter/ Blogger (Miles of Marketing) Current
I am a social media event blogger/ promoter for Mile of Marketing. Navigating my way through various cities on the internet, with the ability to promote an event through posts that would engage the reader to become aware about a certain event happening in their city. Strategic blogging and web navigation on sites that would generate the most views by a specific target audience is the key to making these events a success.
Fit Kids Playground, Project Director (June 2009-Current)
Creator and director for the Fit Kids Playground Project. Developed concept for a healthy and wellness event targeting families and children in the Tampa Bay and surrounding areas. This annual event brings together non profit agencies, businesses and brands to expose themselves to families who are interested in maintaining the health and well being of their children. My duties and responsibilities include:
- Concept Developer
- Website Manager
- Social Media Manager
- Brand/ logo Developer
- Marketing Campaign Director(using grassroots, social media and partnership leverage to maximize exposure while minimizing costs)
- Event Director
- Sponsorship Director
- PR Director
Website and Social Media Specialist
The way that marketing has traditionally been done is now changing. I have educated myself on the inner workings of social media, spending countless hours researching best practices and implementing them with my own small business clients.
- Developing a social media campaign using (but not limited to) Facebook, Twitter and other social networking sites
- Maintaining and developing creative social media campaigns to generate brand recognition and brand loyality
- Developing a social network on the NING platform
- Website Project Manager- Revamp of websites for a more customer friendly appeal
Technical Skills
I am extremely savvy when it comes to learning new computer programs and working with tech gadgets. I have extensive computer skills and am proficient with both PCs and Macs. I know all Office XP programs, inside and out, and can easily navigate my way through anything technical.
I have many of the latest technical gadgets and can operate each one to its full ability. I consider my self VERY tech savvy.
I have many of the latest technical gadgets and can operate each one to its full ability. I consider my self VERY tech savvy.
Independent Marketing Consultant (BluePrint Event Group, Inc.) 2005- Current
Strong background in marketing, advertising, brand development, community relations and public relations. Jobs include:
- Pre Event Scouting
- Logistics for client stay while in the event city (Destination Management)
- Event Marketing
- Creative Marketing Development
- Website Management
- Website Creation
- Vendor Coordination
- Grassroots Marketing
- Social Marketing Campaigns
- Multi Media Marketing Campaigns
- Press Release Writing
- Promotional Material Development
- Event Staffing
- Project Management
- Food and beverage coordination
- Event Logistics
- Digital picture reporting of event (I love to do this!)
WTTA WB TV 38 (Tampa,FL) 2004-2005
Advertising Sales Account Executive
- Prospecting customers and lead generation.
- Retain new business and develop new business contacts.
- Attract and close advertisers to sell products via TV. Strong closing abilities!
- A proven and successful sales record.
- Provided excellent customer service to each client.
- Attained local budgeted revenue goals through effective solicitation, promotions and service.
AMP Agency (Boston, MA) 2004
Independent Consultant working on VW Account
This job was as Assistant Tour Manager for the VW College Tour. We went to 12 cities and showcased VW vehicles at a VW event on college campus' around the US. My responsibilities included:
This job was as Assistant Tour Manager for the VW College Tour. We went to 12 cities and showcased VW vehicles at a VW event on college campus' around the US. My responsibilities included:
- Assisting with full event set up and break down.
- Promoting the event prior to event day, managing a grass roots marketing campaign on campus.
- Managing all premium giveaways and staff throughout event.
- Providing excellent customer service to the VW clients and dealers on site.
- Reporting to tour director regarding consumer comments, event pictures and suggestions for areas of improvement for the overall tour.
LeadDog Marketing Group (New York, NY) 2003-Present
Independent Consultant working on Microsoft Account
I was hired on to LeadDog to be the Windows XP Product and Marketing Specialist for an 18 city tour in the USA. In this role, I not only lead a team across the country logistically, I also ran the Microsoft event, handled day-to-day logistics for the event, and captured and reported all data from the event to our client, Microsoft. This was a fun an amazing experience. Overall, the tour was a huge success and our client, Microsoft, was extremely pleased.
Currently, I work for LeadDog Marketing Group on a project basis. My previous project/ clients with this company include:
I was hired on to LeadDog to be the Windows XP Product and Marketing Specialist for an 18 city tour in the USA. In this role, I not only lead a team across the country logistically, I also ran the Microsoft event, handled day-to-day logistics for the event, and captured and reported all data from the event to our client, Microsoft. This was a fun an amazing experience. Overall, the tour was a huge success and our client, Microsoft, was extremely pleased.
Currently, I work for LeadDog Marketing Group on a project basis. My previous project/ clients with this company include:
- Yo Baby On the Moove- Stonyfield Yogurt Promotion (Orlando, FL) 2008
- Self Work Out in The Park- Self Magazine (Miami, FL) 2008
- AARP The Tour- AARP The Magazine (Clearwater, FL) 2009
- Oxygen Network- Dance Your Ass of Tour (Orlando, FL) 2010
Microsoft (Tampa, FL) 2002-2003
Marketing Coordinator
In this role, I assisted the Marketing Director for the Microsoft Gulf States District (Alabama, Mississippi and Florida). I monitored an annual marketing budget of over $1 million. Using my knowledge of Microsoft programs, I would develop creative marketing materials for each events to include e-mails, invites to VIP's, event information packets, welcome packets and other marketing material that would be distributed district wide.
During my time at Microsoft, I was able to be a part of 3 product launch teams. Our district marketing team was responsible for event logistics in 3 cities, press releases and all event management.
In this role, I assisted the Marketing Director for the Microsoft Gulf States District (Alabama, Mississippi and Florida). I monitored an annual marketing budget of over $1 million. Using my knowledge of Microsoft programs, I would develop creative marketing materials for each events to include e-mails, invites to VIP's, event information packets, welcome packets and other marketing material that would be distributed district wide.
During my time at Microsoft, I was able to be a part of 3 product launch teams. Our district marketing team was responsible for event logistics in 3 cities, press releases and all event management.
Outback Bowl (Tampa,FL) 1999-2001
Events and Marketing Intern (August 1999- January 2002)
While attending the University of South Florida, I was chosen for an internship out of a field of 600 that would spark my passion for events and logistics. I worked under a highly professional mentor who taught me a great deal about events, marketing , logistics and how to handle all of them with authority and grace. This internship was extended for 3 years and every minute was a learning experience.
This seasonal event which showcases the extent of my training is the Outback Bowl. There are no fewer than 15 events which precede the game and planning is key for a smooth week. We supervise each detail for the private events, open to players, coaches, and university Presidents, such as the President's Reception, a players outing to Busch Gardens, Players hospital visits to St. Joseph's Children's Hospital and a Team's Welcome Reception, a kick off to Bowl Week. Public events, such as Beach Day and the Pre Game Bowl Bash, gave me hands-on responsibility for set up, tear down, food and beverage, live music, sponsorship implementation, and on-site vendor promotions. Each year my responsibilities increased.
In addition, actual Bowl responsibilities included game day media logistics, ticket sales and allocation, sponsorship and media credentialing for over 500 national and international media. My hands on training for an event which draws over 68,000 fans has an estimated economic impact of $525 million for the Tampa Bay area was second to none. The Outback Bowl is well known among colleges and fans as being a top bowl to attend.
I was also priviliged enough to work on other aspects of the Outback Bowl. Ticket sales, ticket allocation, sponsorship, game day logistics, media credentialing and game day media logistics. It was another wonderful experience where I gained alot of knowledge through hands on training.
University of South Florida (Tampa,FL) 2002
B.A. Mass Communications (Advertising)
3.3 Overall GPA
National Society of Collegiate Scholar- Member
3.3 Overall GPA
National Society of Collegiate Scholar- Member
Subscribe to:
Posts (Atom)