AMP Agency (Boston, MA) 2004

Independent Consultant working on VW Account

This job was as Assistant Tour Manager for the VW College Tour. We went to 12 cities and showcased VW vehicles at a VW event on college campus' around the US. My responsibilities included:
  • Assisting with full event set up and break down.
  • Promoting the event prior to event day, managing a grass roots marketing campaign on campus.
  • Managing all premium giveaways and staff throughout event.
  • Providing excellent customer service to the VW clients and dealers on site.
  • Reporting to tour director regarding consumer comments, event pictures and suggestions for areas of improvement for the overall tour.